Updated 2026-09-06 · BelowHammer
Below Hammer vs Before The Hammer
The names are almost identical, so buyers mix them up — but Below Hammer and Before The Hammer are two different, unaffiliated UK auction tools. Both use AI on auction legal packs; they're aimed at different people and priced very differently. Here's a straight comparison so you can pick the right one.
| Below Hammer | Before The Hammer | |
|---|---|---|
| AI legal pack analysis | Yes | Yes |
| Free plan (no card required) | Yes | Paid subscription |
| Free legal-pack analyses | 3 per month | Pay-per-report / plan |
| Live auction deal discovery & profit-margin ranking | Yes | Not its main focus |
| Aggregates lots across UK auction houses | Yes | — |
| Exclusive AI local-area research | Yes | — |
| Typical pricing | Free to browse + free analyses | ~£29–£99/mo + per-report |
Which should you use?
If you want to find below-market auction deals and then check a lot's legal pack before bidding — for free — Below Hammer is built for exactly that. It aggregates lots from across the major UK auction houses, ranks them by profit margin, scores them with AI, and lets you upload any legal pack for a plain-English risk report, with three free analyses every month and no card required.
Before The Hammer, per its website, is a paid subscription toolkit aimed at property professionals who want a suite of legal-pack and portfolio tools and are happy to pay a monthly fee. If that's you, it may suit — but if you mainly want to source deals and screen packs without a subscription, start with Below Hammer's free tier.
Note: details for Before The Hammer are based on its public website as of September 2026 and may change — check their site for current features and pricing. Below Hammer is not affiliated with Before The Hammer.
Try it free — no card required
Browse live below-market auction deals, or upload a legal pack and get an AI risk report in minutes.